PPC Packages Tasks Basic Advanced Account Setup Yes Yes Conversion Code Setup Yes - Yes - Keyword Research & Bid Management 1000 - Unlimited - Click Fraud IP Detection No - Yes - Competitor Analysis Yes - Yes - Attractive Ad - Copy Yes - Yes - A - B Testing Yes -Yes - Google Analytics Yes Yes Weekly Report No - Yes- Monthly Report Yes - Yes- Email Support Yes - Yes - Log File Analysis Basc - Advanced- ROI Calculations Yes - Yes - Campaign Tweaking Yes Yes Conversion Tracking Yes Yes Monthly Management Includes Regularly Monitoring the keyphrase for the optimal performance Check ad copy "Click Through Rate" (CTR) for effectiveness Refining and Testing Ads for highest CTR with lowest CPC possible Check average position of key phrases and raise & lower CPC when needed to maintain optimal position  Advise client on budget allocation for each AdGroup for maximum profit Monthly report showing campaign performance